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Playing Now : The four-letter code to selling anything | Derek Thompson | TEDxBinghamtonUniversity

633,261 Views

Uploaded by TEDx Talks Title : The four-letter code to selling anything | Derek Thompson | TEDxBinghamtonUniversity

Source Link : http://youtube.com/watch?v=6pY7EjqD3QA

Channel : TEDx Talks

View Count : 633,261

Why do we like what we like? Raymond Loewy, the father of industrial design, had a theory. He was the all-star 20th-century designer of the Coca-Cola fountain and Lucky Strike pack; the modern sports car, locomotive, Greyhound bus and tractor; the in readmore...

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